Brand building is the essence of self-establishment. It is the focus point of success. Think of a brand as the first representation of who you are and what you offer. Your dreams, beliefs, thinking process, vision… How do we define a brand? Not so long ago a brand was considered a product released under a certain name. Sold by a certain company, distributed at certain locations. It is time to remove brand from service or product. It is time to place brand on yourself, your company, your mission, and your dreams.
With a strategy in place, we start to ask a series of internal and external questions. The objective is to identify and acknowledge challenges, directions and opportunities. Finally, we head to the drawing board to brainstorm our solutions.
We have a full proof formula. Brand Identity is a crucial first step. Who are you? What is your objective? How do we associate you with your objective? Here we develop brand strategy. Colours, fonts, sounds and images easily associated to the brand in question. Next we establish a web presence. This allows us to shine a light on the identity we have just established. We do this with websites & social media accounts. SEO optimized and geared for sales funneling, we move on to Content Curation. We love content. We believe brand without content is as effective as bullets without gunpowder. Content such as shareable images, jokes, videos and more, all helps to establish that Identity we produced in phase one. With foundation laid, marketing is flawless and effortless. Using Facebook ad campaigns you are able to reach competitive advantage within 3 months.