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What is branding & how do we identify it

Branding is a marketing practice in which a company creates a name, symbol or design that is easily identifiable as belonging to the company.

Let’s explain a bit

Many small businesses make the mistake of overlooking branding efforts because they think of themselves as a business and not a brand. Brands, they believe, are these huge titans of industry with national recognition and 8 piece figure turnovers. Assuming that you, as a small business owner has no credibility towards brand establishment or those freelancers, influencers and aspiring public figures who believe they don’t require it. Never, ever have you ever been more wrong. 

For those who believe branding and brand establishment is irrelevant. Not only can we: Graphic and Content – use hard facts, measurable reports and astounding testimonials to prove you wrong. We can use historical timeliness to look at those who have spent time, energy and resources building their brand vs. those who have merely attempted to build a business, an organizations or a name. 

So whats the difference? Those who understand what it is and what it can do, can identify it’s meaning. Its all relative to who they are and what they want. They use this knowledge to drive a goal, a dream, to share a vision. For the rest, its all about what they want, and how quickly they can obtain it. We have all been guilty of this greedy, irrational and dated  mindset. 

By Definition

Branding is a marketing practice in which a company creates a name, symbol or design that is easily identifiable as belonging to the company. This helps to identify a product and distinguish it from other products and services.

With he official definition out of the way, let us give you our take on branding. We believe it to be the core foundation of who you are and what you represent. It removes profit & loss and replaces it with wants and desires. We humans are natural consumers but, we all operate on personal emotion. A successful brand shows that we are only human, we care, we desire, we want. It also shows that our intentions go beyond profit. 

We identify it by culture, drive, emotion

Brand is easily identifiable, yes we have precursors such as web layout, logo’s, general colors used, banners, email templates etc. Those are merely the eye catchers they have used. Brand goes deep, we associate emotion with it, a general sense of purpose. Take a look at Nike. everyone knows about them, even though not everyone uses their products. We sense determination, drive, focus and passion. Why is that?

I’ts because they have spent their entire existence formulating this culture of being active, moving forward. And with this culture; came expectations and results. It bled through to their drive, their vision, their dream. With that, they have carved an associated emotion. They then “pot committed” all their efforts into reinforcing  this culture, this drive and this emotion. Making them one unstoppable force crashing through the world. 

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JB @k0allabear Smit

JB @k0allabear Smit

Founder of Graphic and Content. Designer, Developer, Writer & Digital Marketer

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