What does a website do?
Well, a website on paper is merely a connection between two parties. Normally between a provider and consumer. They act as a means to send information to the consumer, and in turn, allows the consumer either see the information or interact with it. Understanding this allows us to see a website for what it is: a communication tool. But that is only scratching the surface. You can have a website that sends information and entices interaction. That interaction sends information back to you and all of the sudden, you opened a world of possibilities.
This means you can have an eCommerce site that catalogs all your products and allows consumer to make purchase choices right from their desktop, laptop or phone. You can set-up broader brand & marketing strategies that reaches further and faster than ever before. You can collect valuable information on consumers for detailed market targeting. The list of possibilities goes on.
Why websites work
It’s true that you can achieve all of the above without using a website but, it will cost you a lot of money and a lot of time. Companies and brands are utilizing this gift of the modern age by setting up digital headquarters. Where all their PR, Marketing, Sales, Communication & even sometimes Human Recourse efforts can be centralized. They are cheap, act as a database and can reach audiences near and far and the best part is. THEY WORK 24/7. If websites where employees, could you imagine what you would have needed to pay them?
Websites work, plain and simple. Their actually cost effective and they never fail you. There are so many people overseeing the importance of this and it’s actually costing them a lot more in sales. The 21st century consumer is a skeptic; in fact, 56% of people stated that they won’t trust a business without a website. Having a good website instantly boosts your credibility as a legitimate business. As a long term asset, you can look at websites as the biggest return on investment that any business could hope for.